How to Write A Profitable Ad

To help you get started, understand that a good classified ad needs to address the following four elements: Attention, Interest, Desire and Action.

1. Attention. You must first get the buyers' attention. Your title should do that. Be creative, keep it short and mention the best benefit of your product or service. It's also important to place a keyword in your title, because many buyers will run keyword searches to find what they’re looking for. In addition, try to use some well-proven “power words” to grab the buyers' attention. The reader is probably scanning the page, so the first two or three words must grab the reader’s attention! In addition to your lead words, your ad must quickly go on to state further benefits to the reader.

Your ad might start something like this:

Make Big Money From Home!

2. Interest. Your ad needs to be appealing to arouse the interest of the reader. You already have the reader’s attention: you’ve told the reader that he can make “Big Money” and that he can make it “From Home.” Now, within the description of the ad, mention your top benefits. This is also a great place to insert more power words to get the reader interested and wanting to know more!

Your ad might continue:
Make Big Money From Home!
Fast & Easy Set-Up – Get started in 15 minutes.

3. Desire. Now you want to feed the reader’s desire for your product or service. You have his attention; he is already interested; now, the reader must desire what you’ve got! Emphasize any other benefits or features that would make the reader “want” to respond.

Now we have this:
Make Big Money From Home!
Fast & Easy Set-Up – Get started in 15 minutes.

4. Action. Here’s where you ask the reader to “take action” and do something. Be assertive and tell the reader exactly what you want him to do. Use direct words and phrases such as Act Now!, Call Today!, Limited Time Offer!, Buy Now While Supplies Last! to end your ad. The goal now is to provoke action!

Putting it all together:
Make Big Money From Home!
Fast & Easy Set-Up – Get started in 15 minutes.

Remember, your goal in advertising copywriting is to get the reader to act – not to sell. Write your ad to grab the reader’s attention – arouse his interest – feed his desire - and take action! Once you’ve generated this responsive, highly-targeted traffic, your website or offer should do the selling.

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