The META tag in HTML is used to convey meta-information about the document, for example:
<META HTTP-EQUIV="Expires" CONTENT="Tue, 04 Dec 1993 21:29:02 GMT">
<META HTTP-EQUIV="Keywords" CONTENT="Nanotechnology, Biochemistry">
<META HTTP-EQUIV="Reply-to" CONTENT="dsr@w3.org (Dave Raggett)">
Extractor ignores this meta-information. In particular, it does not use the "Keywords" meta-information. Extractor ignores the META tag for two reasons: (1) If you really care about the META tag, then you can easily write your own subroutine to parse it. (2) The META tag is widely abused. It is mainly used as a device for tricking search engines into giving a page a higher ranking in a hit list when a user enters a query. If you search for the word "meta", you will find many web pages that give web authors tips on how to fool search engines by using the META tag.
Meta tags improve your search engine ranking.
Getting a better search engine ranking in the major search engines is important, but do not fool yourself—it is not the “be all.” How many times have you conducted a search and ended up with over a million results? If your site is listed at 999,000, how many people do you think will visit? If you rely only on the search engines for your customers to find you, they probably won’t.
That being said, there are some things you should do before you submit your web site to the search engines. To make your site competitive, you need to “optimize” your web pages. What does that mean? It means making your pages “search engine friendly.”
Although meta tags do not weigh that heavily anymore in search engine rankings, they are still important.
Meta tags placed between the tags.
Create correct meta tags by using our META tag Generator.
Found by adding a comment like this under the meta tags is benefitial.
Unlike human editors, search engines use digital robots, which act like mini vacum cleaners, sucking up information about your web site that will allow it to add each web page it visits to it's search index accurately.